Peter Howland

Senior Lecturer
Palmerston North

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Dr Peter J. Howland
Senior Lecturer in Sociology, Massey University, New Zealand
Oricd: 0000-0002-3742-0004

Dr Peter J. Howland is a former tabloid journalist by mistake, an anthropologist by training, a sociologist by occupation, and a neo-Marxist by moral and analytical compulsion. He has long-standing research interests in wine production, consumption and tourism and their affordances in the evolving constructions of middle-class identity, distinctions/status, leisure, place-based imaginaries/practices, socialities and reflexive individuality. He is the author of Lotto, Long-drops & Lolly Scrambles: an anthropology of middle New Zealand (2004 – Steele Roberts); editor of Social, Cultural and Economic Impacts of Wine (Routledge, 2014); co-editor (with Assoc. Prof. Jacqueline Dutton, University of Melbourne) of Wine, Terroir and Utopia: Making New Worlds (Routledge, 2019); and editor of Wine and The Gift (Routledge, 2022). In 2019 he was appointed founding editor of the series Critical Beverage Studies for Routledge UK.